DISSECTING AND DIAGNOSING
First, we need to diagnose the problem. We’ll set up a meeting for a strategy session where we’ll dig deep into your brand. I’ll ask you about your story, your goals, your values, your hurdles, your pain points, your audience, pretty much everything about your brand.
Next, we’ll come up with a brand strategy. This is where I take all the information from our strategy session, study it, do some research and come up with an action plan to accomplish your brand goals based on certain touch points we will have determined in our strategy session. This could include a styleguide, curated fonts, a color scheme, a logo, business cards, flyers, posters, a website, social media graphics and templates, photography, messaging, naming of your business, etc.
This is when the magic happens. Your brand identity comes to life, whether it’s me executing these deliverables, or someone I refer you to for services I don’t offer. Using the action plan we created, you’ll be sure to have a brand identity in alignment with your brand, and a clear vision for what’s next.